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Archive for the ‘Immediacy’ Category

The Focus of your Story

When our kids were younger we would sometimes decide to take a week of the summer holidays and drive to Calgary. We had lived there a for a few years when we were first married and we both had friends there. So we would tell everyone we were going to Calgary for the week and [...]

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Three men went into a bar and…. You know it’s going to be a joke. You listen for the set up and the punchline then (with luck) you laugh. You don’t expect any great depth from this story, no deep insights or motivation. There’s nothing wrong with jokes – we all need a [...]

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The closer your reader feels to the story, the more deeply they will listen – and pick up the message behind it – the message you’re trying to get across. Suppose your message is “You should listen carefully to what other people are telling you.”
The ‘You should’ is going to put people off right away. [...]

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